PhD in Service Design

Programme Learning Outcomes (PLO)                  

PLO 1:          
Apply theories that formulate comprehensive, systematic, integrated, new, and complex concepts related to service design, service systems, and innovation to real-world service contexts.

PLO 2:          
Conduct rigorous research and contribute the most advanced frontiers of knowledge to service design through scholarly publications, presentations, and contributions to society.

PLO 3:          
Critically evaluate appropriate research methods and techniques to develop new complex skills, techniques, and solutions to solve new, highly complex, emerging problems.

PLO 4:          
Demonstrate advanced knowledge of design thinking methodologies and apply them to effective collaboration with different people in learning and working communities and other groups and networks, ethically and professionally.

PLO 5:          
Apply information, insights, ideas and problems, and propose solutions cogently/coherently to peers, scholarly community and society in interdisciplinary perspectives to service design research and practice.

PLO 6:          
Communicate service design solutions using a range of visual, verbal, and written communication methods to support and enhance research in the latest focus areas of Service Design.

PLO 7:          
Critically formulate numerical and scientific data using quantitative or qualitative problem-solving tools.

PLO 8:          
Construct substantial autonomy, independence, leadership, and professionalism in research management to contribute to the technological, social and cultural progress of academic and professional practice to the society at large on emerging issues at professional levels.

PLO 9:          
Assess the impact of service design interventions on customer experiences, business outcomes, and society in the responsibility to integrate knowledge for lifelong learning.

PLO 10:          
Invent entrepreneurial ventures and projects in the latest focus areas of Service Design, contributing to innovation and growth.          
PLO 11:          
Demonstrate professionalism, legal, ethical behaviour, and respect for diversity in service design research and practice.

First semester:

Compulsory courses     

• TSD5908 Research Methodology
• TSD5907 Research Seminar
• TSD5101 Strategic Design Thinking

TSD5999 Doctoral Research (Stage 1)

• Research proposal writing

Second semester:

Choose one elective course     

• TSD5201 Humane Design
• TSD5401 Data-Driven Service Design
• TSD5301 Sustainable Service Design 

TSD5999 Doctoral Research (Stage 2)

• Completing research proposal
• Proposal defend should be approved maximum in one year.

Third – Sixth semester:

TSD5999 Doctoral Research (Stage 3-6)

• Thesis writing
• Viva-Voce of thesis defend examined by internal and external examiners.
• Prior to Viva Voce, at least two publications in SCOPUS indexed journal or conference proceedings.

Programme Duration (Full Time)

• 3 years (6 semesters)

   

Entry Requirements

1. A Master’s degree (Level 7, MQF) preferably in Art and Design or its relevant field ; OR
2. Other equivalent / related qualifications to a Master's degree (Level 7 MQF) recognised by the Malaysian Government.

English Requirement

English Competency Requirement for International Student:

• Test of English as a Foreign Language (TOEFL) score of 500, or 
• International English Language Testing System score of 5.0 or its equivalent, or
• Achieve a minimum Band 4 in Malaysian University English Test (MUET), or 
• Any equivalent to Common European Framework of Reference for Languages, CEFR (B2).

MYR 3,625/ Semester               
(Local Students)

MYR 5,125/ Semester               
(International Students)

Excluding immigration fees, insurance and dormitory.

Note: 

1. Student pass fees for international students are subjected to a determination under the Malaysian Immigration Department.
2. Student insurance fees are subjected to the statutory provisions of the University and local authorities.
3. Student accommodation fees are determined by university rules and are available upon request.

Siti Aisyah Muhammad

Senior Lecturer

Education 

Ph.D., Design, 2014, Dongseo University, Korea.

Master, Built Environtment, 2012, Universiti Islam Antarabangsa Malaysia, Malaysia.

Bachelor, Senibina, 2008, Universiti Islam Antarabangsa Malaysia, Malaysia.

If you do not have title for your research, you may consider these topics

Eko Setiawan

Senior Lecturer

Areas of Expertise

Disaster management, Service quality, and Decision making.

Education 

Ph.D., Industrial Engineering, Loughborough University, United Kingdom.

Master, Industrial Engineering, Institut Teknologi Sepuluh November (ITS) Surabaya, Indonesia.

Bachelor, Industrial Engineeering, Institut Teknologi Sepuluh November (ITS) Surabaya, Indonesia.

If you do not have title for your research, you may consider these topics

Tengku Fauzan Binti Tengku Anuar

Senior Lecturer (Visiting)

Areas of Expertise

Graphic Design, Branding & Corporate Identity Design, Packaging Design, Photography, UI/UX Design, Motion Graphics, Typography, Illustration, Interactive Design, Environmental Design & Service Innovation Design, Product Development, Poverty Management, Community Development, Entrepreneurship and Cyberpreneurship

Education 

Ph.D., Design, 2014, Dongseo University, Korea.

Master, Seni Lukis dan Seni Reka, 2011, Universiti Teknologi Mara (UiTM), Malaysia.

Bachelor, Sastra Seni Kreatif, 2008, Universiti Malaysia Sabah (UMS), Malaysia.

If you do not have title for your research, you may consider these topics